About Our Logo
Here at Durga Das Seth Jewellers, we take great pride in all we do. Our logo as well, has a special meaning attached to it. The Lotus shaped jewels signifies Purity and Growth, while the DDS and Star signifies Uniqueness and Quality of Durga Das Seth Jewellers group.
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Durga Das Seth Jewellers was founded in 1920 by Late Shri Dhani Ram Seth and Late Shri Durga Das Seth, both talented and experienced jewellers. For almost a millennium, Durga Das Seth Jewellers has been cherishing the importance of heritage, style and innovation; with an eye for detail and understanding of one's desire for jewellery. We started in Guru Bazaar, soon moved to Lawrence Road and have now taken our biggest step to establish a showroom at Mall Road to expand our footprints in the Holy City of Amritsar. With generations of expertise, Durga Das Seth Jewellers today stands to be having their fifth-generation working for the same passion of precious gems and jewellery. All the jewellery sold in our store is hallmarked, certified and above all, pure. Since our establishment, we’ve made a promise to ourselves and our loyal customers, which is to only craft stunning pieces from the finest materials; which is exactly why our loyal customers keep coming back.